hanging shop 02

Há alguns dias atrás postei sobre uma loja onde todo o mobiliário era suspenso… E não é que é tendência mesmo? Olhem que linda essa nova loja da Nike, que utiliza o mesmo conceito. Com instalações leves, os produtos parecem flutuar, conceito ampliado ainda mais pelos expositores transparentes para calçados (e essa mudança de níveis, que fazem parecer uma escada? Pura poesia). A base e o forro, onde os produtos estão expostos, surgem iluminados, realçando ainda mais a ideia dos produtos como obra de arte. Belo exemplo onde o conceito da marca (inovação e leveza) foi traduzido no espaço! Amei.

*For english, scroll down…

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

© 2012 Jonathan Leijonhufvud. All Rights Reserved.

A few days ago I posted about a store where all the furniture was suspended… And this is becoming a real trend now. Look how beautiful is this new Nike store, which uses the same concept. With light installations, the products seem to float, concept expanded even more by transparent exhibitors for shoes (what is this change in levels, where the shoes seems to float? Pure poetry). The base and the ceiling, where the products are exposed, are lighted, enhancing even more the idea of products as a work of art. A really good example where the brand concept (innovation and lightness) was translated into the space! I loved.

*projeto: maggie peng & albert tien_fotos: retaildesignblog

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